The fashion and beauty industry in South Korea is flourishing. So is the business of plastic surgery. 

In fact, one Korean woman out of five has had a procedure, 

and they’re getting younger and younger.

which makes South Korea the plastic surgery capital of the world.

The rise of Korean pop music culture, known as K-Pop, influences youth to emulate doll-like features which are considered extremely attractive in Asian culture. 

And since advertisements for plastic surgery are posted everywhere in the city, the pressure to give in to certain beauty standards has never been as great. 

Oussayma Canbarieh reports.